PRODUCT OWNER 
 INTERIM PRODUCT EXECUTIVE 
 

01 / BUSINESS

I`m a freelance Product Owner / Interim Product Executive from Hamburg, Germany. My interests range from technology to design to the "art" of getting things done.

Previousely I have worked at XING.com for over 5 years as Director Product Management and have successfully helped to build and manage engaging product solutions and profitable new businesses on the B2C as well as on the B2B side.

Before joining XING, I co-founded and managed eparo GmbH for 5 years. It still is one of germany`s leading UX Consulting & Usability Testing companies.
 

My professional career started at (Tribal) DDB germany, a large digital ad agency, where I became Head of UX and helped to build solutions for Volkswagen and Telekom.

02 / UPCLOSE & PERSONAL

Part of my job as a senior professional was to go through various personality tests to find out more about my strength and weaknesses. All different methods showed a consistent picture of me. 
 

One of these assessments was the well known Myers-Briggs-Typeindicator (MBTI). It described me as an ENTJ type of person. You can find out what that means by clicking this link.

Besides the fact that I have a personality, I`m a husband to a beautiful wife and father of a boy and girl, black music fan and I spend my free time travelling, cooking (exotic stuff) and finding new wine.

ABOUT ME

Moritz Kothe, CEO  kununu 

"Patrick is committed to make a difference and will do what it takes

to get things done."

 

hello@patrickroelofs.de

Tel: +49 175 160 260 1

Wischhof 12

25474 Hasloh / Germany

GET IN TOUCH

  • LinkedIn - Black Circle
  • iconmonstr-xing-3-icon
  • Twitter - Black Circle

MY EXPERIENCE

​  As Director Product responsible for:
 

  • XING Premium Membership

  • XING ProJobs Membership

  • XING AdManager

  • XING E-Recruiting Suite

  • XING Payment & Billing System

  • Acquisition of Buddy Broker AG

​  As Founder/Partner helped:
 

  • Schweizer Fernsehen

  • Starfinanz

  • Deutsche Telekom

  • AllSecur (Allianz)

  • radio.de

  • and many more

​  As Head of UX helped:
 

  • Volkswagen 

  • Volkswagen Nutzfahrzeuge

  • Volkswagen Bank

  • Deutsche Telekom

  • and many more

HOW I DO IT

"WHAT WOULD YOU DO, IF YOU WEREN`T AFRAID?"

This simple, but yet powerful question goes back to the early days of facebook`s product team. In my opinion it is the key question for building compelling products and services - trying to answer this question in every project is still guiding my actions.
 

In today`s highly competitive digital landscape, it is crucial to put users first, think about their (mobile) behaviour and work hard to find your value proposition to provide an excellent experience and win over your competition.

If I support you, I will be part reflective consciouness and part aggressive risk taker, to make sure, you deliver the best possible solution to a client`s or end-user`s problem. 

 15+ YEARS EXPERIENCE 

 DRIVEN BY DATA, FOCUSSED ON RESULTS 

#PLATFORMS
#CONVERSIONOPTIMIZATION
#SOCIALMEDIA
#NATIVEADVERTISING
#ECOMMERCE

WHAT I DO BEST

UX
CONSULTING

Need a concept, user journey, persona or wireframe?  
I can support with a large tool-set full of applied UX methods. From early idea to detailed hi-fi prototype in Axure, we`ll find a way to bring your ideas to life. 

PRODUCT 
MANAGEMENT

Want to ship your product in time and in high quality? 
I can work within any agile or non-agile environment and lead product/ux teams to top-notch output. Ideation, KPI-definition, backlog creation, team leading or slides for C-Level decision making - I am your man.

USABILITY
TESTING

Not sure if customers are able to
use your product?

I can help to set up (agile) usability testing end-to-end. From goal setting to execution, to debriefing sessions after a usabiliy test. My user research expertise is to your service.

PRODUCT STRATEGY

Need support to define where your digital business goes next? 

Part of my past roles was to define the long term strategic route of our businesses. Deep diving into the why, what and how of growing to the next level, helped us grow and stay successful.

PRODUCT TEAM COACHING

Want your team to be coached by an experienced product leader?
With my experience in building successful organizations for fast execution and high quality output, I will support with productive advice and my senior "point-of-view".

BUSINESS (MODEL) DESIGN

Need to come up with a business model for your idea?

As manager I have built a successful track record in designing and implementing new business models. Whereever needed, I can contribute to get fast results.

#APPS

 FOR STARTUPS, ESTABLISHED PLAYERS AND AGENCIES 

 FROM FIRST IDEAS TO SOLUTION MANAGEMENT